In this Digital Era Website is the main Tool to run a business. Whether you're designing a new website or redesigning one, knowing what to include is vital. Here we list the most important things to consider while creating a website.
Your travel becomes so awesome when you ride on a road that has easy directions. Similarly, the right Navigations make the user Engage more and Interact. If users cannot find the right page they are looking for in 2-3 seconds, they will surely jump onto another screen which may be your competitors website. So this is an important factor to be planned.
Under the Visual design section, we need to focus on colours, fonts, presentation format and images.
The colour makes your audience involved in your Brand, It can be used to attract attention, express meaning, drive conversions and even earn a customer’s loyalty. Choosing the right colours for the design of your website is crucial for your online success, so choose them wisely.
Font plays a significant role in the success of a website, believe me it is 90% or above. So while creating website content, you should balance the graphics and text. This is where typography comes into play.
Typography is the art of arranging all the contents of your website, giving a feel to it and professionally presenting the information, which makes the user to read and get connected for a long time.
In addition to the above points, one more important thing is Image. A single image can draw user attention and trigger their emotion towards your content. Cross-check with the website designer whether the images are Copyright-free, reduced size, and SEO optimized.
This is the area where we take more time to understand not only the client's business but also the customer’s mindset. Your website content must be Informative and easy to digest. The Content is considered tobe the backbone of a website in terms of conversion. Remember, through content you can give a compelling trust on your brand. The right content delivered is half done when you connect with the customer to explain the service.
Call to Action is the Climax part of the website, presenting the Call to Action buttons and forms at the right place, which makes the customer engage if they are satisfied with the visuals and content, or else they do not know what to do next and leave on. So make sure to have Phone numbers, Emails, and Forms in the right place on all pages.
Computers and Laptops are not the primary device a customer uses to visit a website.
Here I give you a real Scenario. This image is Google Analytics Data for September 2020 for an SEO Client of mine, out of 28000 visitors who came from organic google search, 78% of the visits are from Mobile and only 20% is from a desktop, this example itself speaks to the importance of Device friendly website.
Here I give you a real Scenario. This image is Google Analytics Data for
September 2022 for an SEO Client of mine, out of 28000 visitors who came from organic google
search, 78% of the visits are from Mobile and
only 20% is from a desktop, this example
itself speaks to the importance of Device friendly website.
Optimization is needed not only in SEO but also in Website Loading Speed and Responsiveness, which increase user engagement and result in more leads.
Irrespective of all the points mentioned above, if a website is not a good fit in the point of marketing, then all your efforts will go in vain. Optimize your website for Search Engines and Marketing Ads.
Proper Title and Description Tags are needed for all pages. Which triggers the user to click your website among the search result.
If you aren’t creating a Winning website that allows you to generate leads, then you’re missing out on an opportunity to grow your brand.
Remember, A web designer is like a business partner, and will likely last as long as your business, so choose wisely!